In 1852 Levi Strauss an immigrant from Bavaria opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working he recognized a need among hardworking people clothes built to endure anything. He and tailor Jacob Davis combined copper rivet reinforcements with tough denim leading to the first manufactured waist overalls in 1873. Today we call them blue jeans
In 1852 Levi Strauss an immigrant from Bavaria opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working he recognized a need among hardworking people clothes built to endure anything. He and tailor Jacob Davis combined copper rivet reinforcements with tough denim leading to the first manufactured waist overalls in 1873. Today we call them blue jeans
